• Tim’s Tiny Take #1: Launching a Community in an Hour

• Principle of experimentation: Do. Measure. Learn.

• Principle of scope: Minimum Viable Project

• Principle of prioritisation: 10x impact

• Principle of strategy: Coach driver

• Principle of stakeholder prioritisation: Customer first

• Mission: #1 in category

• North star: Profit per person

• Values: Entrepreneurial & familial

• Vision: Build an empire

• Purpose: Happy

• Strategy to win

• Start with culture

• Start(up) at the beginning