A startup story
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Start(up) at the beginning
Join me on my startup journey, from a teen’s dream to fintech success. Discover the lessons learned at each step. Dive in!
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Start with culture
A ‘culture-first’ approach to a company shapes success, aligns decisions, and drives consistent action. Start with culture.
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Strategy to win
‘Strategy to win’ is the playbook to run a company – purpose, vision, mission, values, north star and principles of operation.
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Purpose: Unleash potential
Why we exist. The unchanging core.
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Vision: Build an empire
Where we are heading. The endless aspiration.
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Mission: #1 in category
What we will do. The BHAG.
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Values: Done urgently, excellently and enjoyably
How we do it. The day to day operating system.
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North star: Profit per person
What we measure. The guiding north star.
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Obsession with the idea
A pre-requisite for a winning business.
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Principle of stakeholder prioritisation: Customer first
Start with, talk to and understand the customer. Work backwards to delight.
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Principle of strategy: Coach driver
Right people in the right seats. Remove wrong people. Then drive. Brutally honest about being the best.
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Principle of prioritisation: 10x impact
Think big. Do big.
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Principle of scope: Minimum Viable Project
Reduce scope. Reduce again. Reduce. Again.
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Principle of experimentation: Do. Measure. Learn.
Try it quick. Data decides. Fail fast and iterate.