Why we exist. The unchanging core.
Unleash potential.
More out for less in. Customers with more time, more revenue, more help, more profit, more insights and more guidance. Customers expending less effort, less stress, less money, less worry, fewer clicks, fewer taps and fewer resources.
Notes:
- Communicate purpose in brand
- Recruit for purpose
- Introduce new joiners to purpose
- Reference purpose during projects
- Reference purpose in company materials
- Make decisions based on purpose
- Recognise individuals living purpose
- Reward for purpose
Purpose is one of the foundations of a strategy to win.