What we will do. The BHAG (Big Hairy Audacious Goal) to achieve progress.
Be #1 in category.
Notes:
- The mission is an achievable goal
- Align the team to the mission
- Communicate mission in brand
- Recruit for mission
- Introduce new joiners to mission
- Reference mission during projects
- Reference mission in company materials
- Make decisions based on mission
- Recognise individuals living mission
- Reward for mission