North star: Profit per person

What we measure. The guiding north star.

Profit after tax per person.

  • Profit after tax – every cost of doing business included.
  • Per person – efficient, small, elite teams.

Profit is a condition for existence. It is the fuel to seed new ventures to build the empire.

Notes:

  • Prioritise strategy, tactics, growth and product by north star impact.

North star is one of the foundations of a strategy to win.


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